Charlie Hustle is a group of young exuberant individuals who are makers, creators, thought leaders, and hustlers with a passion for bringing vintage clothing into the modern age. A business with humble beginnings, its renovated new home is located in the historic Crossroads District of Kansas City, Missouri.
In 2018, the growth of the company necessitated a revitalized presence in its existing space. Charlie Hustle’s building shell is roughly 8,000 square feet composed of rustic brick walls, large steel beams overhead, and an expansive concrete floor.
The redesign of the space focused on highlighting and contrasting the original building’s character with a new intervention. Newly constructed walls are stopped short of the ceiling and new spaces are left open to above to provide visual cues to the existing shell. The arrangement of program was orchestrated to boost performance, feed team creativity, and improve communication all while increasing efficiency.
A galley kitchen, conference room, inspiration room, and break room all flank the sides of an otherwise open office. A central ‘dugout’ is a space that separates the public, front of house, functions from the back of house work environment. This ‘dugout’ is a hub for client meetings, design charrettes, March Madness viewing parties, and much more. It is defined by a specific set of materials and a curated color pallette that reflect the Charlie Hustle brand, personality, and spirit. In its totality, the newly renovated Charlie Hustle headquarters serves as an authentic representation of its users
   Bob Greenspan