What started as a simple block of wood is now becoming a playful, but powerful tool for bringing people together in a post-pandemic, hybrid work environment.

Join Me began as a collaboration with Adobe in 2020 as a way to encourage “casual collisions”. Inspired by Danish wooden toys, Join Me is a signal intended to encourage spontaneous conversations. Or, with a playful flip to Focus, a polite way to discourage distractions.

The response to Join Me has been overwhelmingly positive, helping to enable and encourage new workplace dynamics. One Adobe employee said the interaction with a person they hadn’t met before left them feeling happy and energized, while creating an authentic connection to let others know they care about their experience at Adobe. On the flip side, Focus has served as the signal people have been looking for to indicate they are on a work call and not available to chat at the moment.

Join Me was strategically designed with the flexibility to be manufactured anywhere across the globe by utilizing locally sourced, natural woods, water-based finishes, and common manufacturing techniques that does not require any tooling.



2023 IDEA (International Design Excellence Awards), Bronze

2023 Fast Company, Innovation by Design (Workplace Category), Honorable Mention