One of the most recognizable logos in history, the NASA “worm” logo from 1975. This era of branding from the American Space Program is a true work of art, both in its simplicity and recognizability. This is a scalable graphics standard that seamlessly weaved into every fiber of the Space Program from documents to large scale graphics on the Space shuttles. When we are thinking about the big picture of a project and it’s “brand” we always try to keep the simplicity, scalability and appropriateness in the front of our minds. This book is a perfect example of executing a design standard + experience on every level.