MARKET DIRECTIONS

Market Directions is a fact-based brand performance company that brings the voice of the customer to their clients. It was important for us to respect the geometry of the existing taxi cab dispatch structure in Kansas City’s Crossroads Art District, but also have every aspect of the renovation reflect the business’ brand. In the same way that they are a filter for their customer, market, and client influences and insights – the design is a physical and perpetual filter.
 
 
 Berg Photography